A lot of people ask if they should start blogging on Shopify. For those who don’t know, almost 3 million blog posts are written every day. When it comes to content, that number is a lot. It keeps on growing over time.
That is why professionals consider this era as the era for content marketing.
You’ve got to look for ways to stand out in the crowd while driving sales and traffic to your business. Blogging is a major component of a marketing strategy.
Unfortunately, a lot of individuals do not know that each Shopify website includes a blog.
You might already be utilizing another channel for blogging, such as WordPress. However, these external channels were not established to perform well with Shopify.
Because of that, it isn’t a seamless process to feature a product on another blog and convert readers to leads.
Today, we’re going to share with you several reasons why you should create a blog on Shopify.
Blogs are Always Growing
When it comes to any marketing effort, you’ll want to make the most out of them. This includes your blog posts. Fortunately, your blog will grow and change as your brand does.
That is why it is worth investing in starting a blog for your Shopify store since you don’t have to worry about the blog staying the same if you have to greatly change your website.
You won’t be committed to using a single theme or topic.
Blogging on Shopify Lets People Know You’re an Expert
A blog post that is well-researched and well-written allows your clients to understand that you’re a professional in the industry.
If you continue creating topics about things that relate to your products, it shows that you’ve got authority in your industry.
If your audience can see how reliable and knowledgeable you are through your blog, they’ll rely on you more.
Keep in mind that trust is crucial. Sometimes, it can result in the client being loyal to your company. This is very important if you want to create consistent sales.
A Blog can Increase Sales
There is a huge possibility that a consumer will buy your product if they enjoyed reading things about it. One way to help guarantee this is to include a CTA (Call-to-Action) whenever you start blogging on Shopify.
For instance, write something along the lines of “if you’re interested, ensure you visit our website” as the final line.
In addition to that, you’ve got to include a link to your product in the CTA. This makes it a lot simpler for the consumer to look for your products. After you’ve got an excellent collection, you can link to other articles in your posts.
Engagement Establishes Communities
You will have to engage with your audience if you want to have a community that surrounds your Shopify store. Keep in mind that communication is an excellent way to start establishing a bond.
On the other hand, blogging on Shopify is an excellent tool to achieve this. You can add a comments section. This will allow people to share their ideas and thoughts that can lead to conversation.
It Offers Your Brand More Personality
Shopify is a great resource to build your brand image. Blogging on Shopify can be an ideal approach to bring a unique personality to your brand. It’s always wise to try out anything creative.
For example, you can cover topics in your niche or write posts in a unique voice.
Do you want to provide your audience a “behind the scenes” form of content? Well, the best thing you can do is to add personality to your blog.
Long-term clients will be interested in knowing more about the products that they use.
You’ll Have Better SEO and Better Ranking
SEO (Search Engine Optimization) is crucial for any Shopify store. For those who don’t know, SEO is what search engines utilize to figure out if your link is useful or relevant to the searcher.
If your SEO is better than others, there is a huge possibility that your products and blog will appear in a lot of search results. This can result in more sales.
You can boost your SEO by blogging on Shopify. You can create and write posts about your products frequently.
Because of this, it’s always vital to maintain your blog. The reason for this is that you want the search engine to consider your content “evergreen”.
To make things simple, you can make a huge audience discover you if you optimize your blog posts for relevant keywords. With this, people can easily find your business online.
You Get to Tell Everybody About Your Services and Products
Product descriptions typically don’t have adequate space for writing detailed information about your brand or business.
You do not want to overload your product page with a lot of text. This will allow consumers to easily add the product to the cart.
Nowadays, a lot of consumers utilize the internet to research products before purchasing them. They might pick another product if they can’t find anything helpful online about your services or products.
On the other hand, if you offer them a lot of details, they’ll feel more comfortable and confident buying the product.
So, should you start blogging on Shopify? Well, the answer to that question depends on you. However, if you think about all the benefits you’ll get, the answer is pretty simple. You should do it.
Blogging on Shopify is the ideal first step to start content marketing. It’s also an ideal approach to offer real value to your readers, build connections with possible clients, offer extra details about your products, and much more.
Millions of individuals use the internet every single day. If you give these people something to read, there’s a high chance they will buy from your website.
In addition to that, you’ve got nothing to lose as well since it’s always free to create a blog for your audience.