How To Do SEO For Shopify and Rank #1

How To Do SEO For Shopify and Rank #1

More and more people would love to know how to do SEO for Shopify, especially those who want to build a business online. Throughout the years, Shopify’s popularity increased and doubled since the last quarter of 2017, according to online statistics. The whopping increase of website building in Shopify makes the competition tough among businesses in the eCommerce industry.

As someone who has a current business online or is interested in creating one, you have to think of better ways on how to stand out from your hundreds and thousands of competitors. The best solution is to optimize your ranking in search engines, especially Google, and drive more traffic to your Shopify website.

In this blog, learn how to do SEO for Shopify and help your business grow by ranking number one on search engines.

Basic SEO for Shopify Checklist

Search engine optimization or SEO is essential if you want to drive more traffic to your website. But to make SEO work, here are important things you should do first, especially for those unsure of where to start.

1. Buy and register a custom domain

If you want to build a website, the first thing you need to do is to think of a good custom domain and register it through Shopify. Having a domain name will help make your website searchable in search engines. It also shows how trustworthy and reliable your business website is since they can see it on search engines.

But to land on the first page, choose a domain name with related keywords to your niche. You may want to list up different options in case the domain is no longer available for purchase. If you need help, try using a domain name generator to come up with a unique name for your website. If you already have an existing one, you can transfer your domain instead.

2. Create an access to Google Analytics

Create an access to Google Analytics

Google Analytics helps you track all transactions made on your website. You need to set up an account in Google Analytics and connect it to your Shopify store to access and collect your website data.

3. Set up Google Webmaster Tools

Since Google is the most used search engine, it is essential to use tools that will help your Shopify store to lead Google’s SERP for every related keyword you use. You can do this by submitting a sitemap to Google via the account you made in Webmaster Tools.

Once submitted, the Webmaster Tools will start checking for crawling errors. To explain briefly, there are bots that “crawl” in search engines index websites to help with the results appearing for any keyword search. If there is any crawling error, you will get notified and fix it immediately.

You can also do the same in Bing. Since it is the second most used search engine next to Google, you can also try to set up an account in their Webmaster Tools.

4. Get a paid Shopify plan

You can create an online store and website in Shopify for free. But those with a paid plan can have more advantages. You can do a lot to further improve the site and work on your SEO plan.

5. Use SEO tools for Shopify

Using SEO tools for Shopify will allow you to understand how you can get good results with your SEO strategy for your online platform. Read later on about SEO tools as you learn more about how to do SEO for Shopify.

How to Do SEO for Shopify

1. Organize website structure

Content matters when it comes to SEO. That is why you need to organize your shop’s website and all of its pages. Categorizing is the solution. However, many people go overboard in putting categories and subcategories in their online store. It complicates the navigation within the site and prevents crawlers from ranking your products in search engines.

Organize website structure

To make your site SEO-friendly, you need to simplify its structure. A simple Homepage – Category PagesProduct Pages structure is enough to allow users to find what they are looking for in your shop easily.

Aside from the categories and product pages, working on the About page and Contact page also gives a credible and trustworthy impression. It is not just for the shoppers, but also for SEO. Search engines like Google often rank websites with credibility.

Lastly, to better improve your Shopify website structure, do not forget to provide a search box. It may not contribute that much to your website’s SEO ranking but may simplify user navigation. It is an essential part to build up eCommerce optimization.

2. Improve user experience

Improving user experience helps SEO with Shopify as well. A website that has a simple user interface, loads fast, and has a responsive design will increase the chance to improve your website’s ranking in search engines.

To improve user experience always monitor the site speed and responsiveness. The user interface and the design or theme used to contribute a lot to how fast the website will load. To maintain an ideal speed for your customers, you need to choose a fast and mobile-friendly theme. It allows the user to browse on your website easily even if they are using a smartphone, which most people use nowadays when shopping online.

Images, videos, and apps used in the site may slow down the website. So make sure you use smaller yet optimized visuals and remove apps you are not using.

If you manage to have a fast-loading and responsive Shopify website, you can keep users from visiting the site longer. Remember, time-on-page helps search engines like Google to improve your SEO ranking.

3. Conduct keyword research

Conduct keyword research

If you want to know how to do SEO for Shopify, keywords are the answer. Keyword research is an essential part of SEO. It is the main foundation if you want your website to rank high in search engines. Using the right keywords invites more traffic to your website. But the problem is what keywords should you use?

Conducting keyword research does not always require a complicated process. You can start by listing the main topics you think your target customers look for when shopping online and related to the products you sell. You need to know what your customers like and put yourself in their shoes. If you were them, what search terms should you use if you want to look for something online.

You can get some ideas from your buyer personas, check out hashtags used related to your products on social media, and look at your competitors’ websites. If you want to expand your keyword list, using a keyword research tool is the most convenient option.

4. Optimize your website pages using the right keywords

Now that you have your list of keywords with you, it is time to make the most out of them. Start by using the keywords on the homepage of the website and top-selling product pages. If you just launched your website, applying the keywords on the homepage will help you generate traffic.

After working on the homepage, optimize the product pages next. Check and reevaluate each title tag. Make sure you use an appropriate keyword for the titles. Do the same with the meta description and alt text for images as well. Just make sure that the keywords fit naturally in the text.

5. Get links to your store

Search engines like Google use backlinks to know the value and credibility of a website. It is the reason why most websites on the top pages of search engines always have this in all of their content.

Get links to your store

You can do the same by asking your supplier or manufacturer if they can link to your store. They might have the policy to do this to their authorized retailers like you. You can also reach out to social media influencers to generate links and content.

As you can see, backlinking plays as an effective word of mouth to optimize your business in the online industry and reach a wider community.

6. Conduct content marketing

Content is king. By creating original content, you can enhance the user experience and build brand awareness among your customers. It is also the most effective way to apply the above methods mentioned, like keywords and backlinking.

Content marketing indeed adds a lot of work. You need to come up with quality product descriptions, publish regular blog posts on your Shopify website, etc. If you do not know how to start, you can check with your competitors’ on how they manage to blog on Shopify.

If you manage to keep up with your content marketing strategy, you will see how it will benefit the success of your online store.

7. Take advantage of available SEO tools and plugins for Shopify

It takes a lot of time and effort to learn more about SEO. So to make it easier, you can use SEO tools and the SEO plugin Shopify available. Some of the most popular ones are Yoast and SEMRush. By using SEO tools and plugins, you can understand how to do SEO for Shopify better. You can keep track of the keywords you can optimize and increase the traffic to your website.

Wait and See Your Shopify Website at Page One

It may take some time before you can land on page one of search engines. But with consistent practice and regular updates on your SEO strategy for your Shopify store, you can see an increase in traffic, conversions, and many other good results.