With social platforms taking over everything today, is it even possible to start blogging without social media? It’s a question every new or aspiring blogger seeks answers to because not everyone has 100K+ followers on Facebook, Instagram, YouTube, or Pinterest.
Even if you had the numbers on these social sites but still need to pass your ideologies across without distraction, it’s still almost impossible. Social media nowadays has turned into advertising mayhem. That’s not all; there lies a lot of reasons why social platforms aren’t as big as they used to be before. And that’s among the reasons why if you’re to set up a new blog, perhaps working on your website and building a stronger brand is the best tactic you have. We’ll shed some light on that later.
Why Social Media Isn’t Ideal for Bloggers
We assume nowadays that anything that needs to sell must be on a social site. But have you ever wondered how the big brands like Amazon got to where they are before the advent of social media? When these social platforms first emerged, they had the drive to connect people.
Too many distractive and annoying ads
Today, they’re just desperately selling something. It’s okay that everyone’s trying to make some bucks, but the best they can do is allow users to filter what they’d want from what they don’t need. With the increasing over-advertising, the potential traffic you’d usually find on social media is moving away.
If you’re doing hobby blogging, creating content on things that aren’t search engine-driven that much, social media is indispensable to you. of course, that depends on whether you need an audience or not. Also, remember that if you get some audience, they aren’t an actual audience but rather people from your network of bloggers.
Lack of control
Even if you had many followers on social media, there’s no guarantee that they’ll always be there. Your followers can go missing anytime if a platform develops a glitch or is shut down. Also, if something happens to your account, such as a hack, you can end up losing your follower base.
The social media reaction buttons are passive
The retweets, likes, hearts, favorites, and claps are mostly passive. If you make a post on Instagram or Facebook with a link to your blog and receive over 7k likes or hearts, it doesn’t necessarily mean everyone who reacted will follow the link.
Most people rarely click the links but keep on browsing to the next wow post. Likes and hearts only gratify your ego but don’t get you what you truly need.
Your followers can deactivate their accounts
You already understand how distractive social media is. And it can stress the users to the extent of them staying away or deactivating their accounts. If that happens in great numbers, then you’ll lose your audience as well.
Social media can make you feel inadequate
Have you ever posted something on Instagram then waited for likes and comments from people only to end up with one or two? Then viewing other posts from bloggers within your niche, and they’re killing. You can end up feeling inadequate, discouraged and ditch your passion.
That’s often the result of relying on social media engagement to give your content the audience it needs. It’s not that your content isn’t great, but it’s because people tend to roll with groups they’re familiar with or rhyme with, so if they find you not meeting their ‘checklist,’ they’ll ignore you.
Now, if you’re blogging to create an organic audience, social media isn’t a must-have tool in your journey. You can successfully start blogging without social media and get your brand the attention it needs. But how? Let’s dig into that!
Blogging without Social Media: How to Get Noticed
If you’re a total newbie, haven’t set up a website yet, and are considering ditching social media entirely o your endeavor, build your website first. The advantage is that you don’t need coding skills to build a website.
Once you’ve registered a domain, you can choose content management systems from your host site to build your blog. There are many CMSs to work with, but WordPress is the easiest to use and has a massive collection of plugins, themes, and widgets to help you add features and make your blog visually appealing. That’s an entire topic for another day, but you can find relevant content on how to do that from here.
Back to our subject of blogging without social media, three strategies often work that you can put into use. These include Search Engine Optimisation (SEO), email marketing, and Pinterest’s Visual Search.
Search Engine Optimisation
As you already know, SEO is simply aligning your blog to match the requirements of the search engine bots so they can list it when a user runs a search. The traffic from search engines is more stable and reliable than that from social media.
Here, you’ll be working hard to be noticeable by everyone who’s genuinely interested in what you’re offering rather than instant gratification. You’ll find out what your audience is looking for, then build content based on those needs.
An email list isn’t only necessary for those who sell products and services; it’s also crucial to bloggers. If you’ve aligned your SEO to be reliable, then the next phase you should focus on is building an email list of genuine, loyal audiences.
Building email list
Email marketing is an effective and powerful tool to keep the already loyal audience glued to your blog while attracting more prospects. Working with a strategy will help you stay focused as you build a subscribers list. An email list of your subscribers ensures that every content you create doesn’t go to waste, and your audience can get notified any time you make a new post.
The first and most effective way of building a list is creating a signup form. It should be simple but attractive with a compelling call to action. Place one on your about page, the home page, or even make it a popup.
Use an email marketing platform compatible with WordPress
As mentioned earlier, WordPress is the easiest way to get your blog up and running. So we assume you’ll be using it. To that effect, ensure your email marketing platform can integrate with WordPress. One of the best platforms is HubSpot.
HubSpot best suits use by both beginners and advanced users. It uses simple email formats to create emails.
Give your subscribers what you’re offering on your blog
After building your list of subscribers, you’d want to focus on creating compelling emails. The emails should have links leading the readers to your blog. that way, you’ll always keep your audience engaged with what your site is all about.
We should say that email marketing is a way of making your audience not forget about you. Remember that they have other things they’re doing apart from catching up with your blog. So, always create compelling emails to remind them why they should visit your blog.
Make use of affiliate links to make some money
Monetizing your blog lets you earn revenue while doing what you’re passionate about. Affiliate marketing allows your website generate income. It’s a marketing technique that you can use to market a company’s services or products and earn a commission in return when sale conversion happens.
Affiliate links in your emails should be in the form of a product page or image link. But take note, those links should be relevant to the audience. You don’t want to piss off your subscribers with irrelevant emails. Also, remember to find appropriate times to send out the emails to avoid spamming their inbox.
The third strategy that can work to help you with blogging without social media is Pinterest. Well, you’re probably wondering, isn’t Pinterest a social media site? Interestingly it isn’t! It’s a search engine with visuals.
Pinterest is one of the quickest ways for new bloggers to get high traffic to their blogs. But still, it’s somewhat unreliable in generating consistent traffic volumes compared to what email marketing and SEO can do. But it’s a better way of making your blog noticed in front of the right audience than social media.
Can You Be A Successful Blogger Without Social Media
By all means, yes! Social media doesn’t dictate who gets the audience and who doesn’t. As we’ve mentioned, focusing on building your blog is an excellent way of achieving success and retaining it in the long run.
In fact, the less you spend your focus on social media, the better you have the time to focus on building your blog. If your attention is divided across four different social platforms, losing touch with your audience is possible. If your audience asks a question on one of your posts and you’re nowhere to respond, they might as well move on to the next blogger giving them the attention.
You’ll end up investing in Virtual Assistants to assist you in getting along, which sincerely will ruin your operating budget.
Blogging without social media is possible, as it gives you the chance to dictate how you get quality traffic. With social media, the traffic flowing to your website isn’t always reliable. It depends on so many factors, including your account and the audience’s availability.
But with your website, you can focus on SEO, email marketing, and Pinterest to get the quality audience that can generate revenue.