Can’t choose between blogging vs. vlogging? Here is a guide that can help. Both blogs and vlogs are viewed as important resources for individuals, businesses, and corporations. They are new forms of sharing content with others. The key difference between the two is that a blog is more of a website that shares written content whereas a vlog is a video blog which is a more visual way of sharing information.
Blogging is generally about sharing opinions, ideas, or anything with followers. We are no longer restricted to website blogs. People run Instagram blogs as well. Since bloggers enjoy a massive following, marketers incorporate their brands into them for increasing their reach. In 2017, 92% of marketers believed that Instagram bloggers helped them achieve their campaign goals. You can check some of our blog ideas here.
YouTube is the most popular vlogging platform and is free and fast. Vlogging requires the use of equipment but camera phones are the easiest way to start. YouTube marketing is equally influential and important. For instance, 90 percent of young mothers trust vloggers on YouTube for product advice. Both blogging and vlogging seem to have an excellent influence all around the world.
Blogging vs. Vlogging: Which one has more potential?
Both vlogs and blogs revolve around content. The major difference is that the topic is discussed in the form of written content whereas in a vlog the content is explained in the form of a video. It is easy to start a blog and you don’t have to invest anything in it. Most platforms allow you to start a blog free of cost. If you have impeccable writing skills, then you can start a blog in no time. A blog can be a great platform for expressing your thoughts and personal views.
Initially, blogs were run by small grounds and individuals. A blog was initially a platform for sharing personal thoughts and opinions online.
It has now become more of an essential and effective tool that marketers rely on for online promotion. Blogging had become entirely mainstream by 2004 due to the introduction of WordPress in 2003. WordPress is one of the best blogging platforms available to everyone and even to those who have no idea of technical skills. The trend has progressed at a tremendous rate over the years.
A vlog stands for video log. It could be short or long video coverage on a variety of subjects including technology, current affairs, business promotions, and more. A vlog is generally shot using high-end cameras, equipment, good-quality microphones, and more. The content has to be edited before posting online. Shooting a small video can take up to 4 hours. Hence, you need to invest a good amount of money and time in updating a vlog.
As vlogs have become immensely popular, several bloggers have incorporated vlogs in their blogs to make the platform content-rich and more relevant. No matter which platform you choose to express yourself, you need to be aware of the strength and weaknesses of both to pick the most appropriate one for your need. You also should focus on quality to make your vlog or blog more successful.
Blogging vs. vlogging: Differences
Although on the surface it may appear that there is not much difference between a blog and a vlog, the way these two contents are represented sets them apart from the rest. They are certain differences between these two forms of content. Understanding the differences will help you identify which form suits your needs the best. Depending on your expertise or niche, you can pick the best platform for you.
A major difference between vlogs and blogs is where they are hosted. You need to use a blogging site or a website for posting all your blog articles.
This implies that you need to purchase a domain, build a site and pay for hosting. Vlogs on the other hand don’t require a private website as you can upload them on any video platform for free. For instance, Vimeo, Instagram, Facebook, and YouTube are all examples of a vlogging platform.
While using social media websites and other video platforms, you can still own your own space. For instance, on YouTube, you can create your own channel which is primarily equivalent to owning a personal website for blogs. However, you don’t have to pay anything for hosting the videos on such platforms.
There is a major difference between a vlog and a blog. For creating a blog, you need to majorly research and write. You can include videos and images in your blog post to enhance the content. However, writing forms the major component in a blog. Making videos on the other hand is far more laborious. You will have to shoot original clips depending on the video content. Even if you create an infographic video, you will have to obtain copyright-free images as well as audio which could be quite a hassle.
The process of editing a vlog and a blog is not the same. While blogging requires you to edit and proofread, editing videos could be quite challenging. Editing a video can consume a lot of time depending upon your own level of editing expertise and content. If you are a beginner, you will have to spend almost an entire day editing the complete video. On the other hand, you can edit, proofread and publish a blog post within an hour.
Although hosting blogs could be a lot more expensive than a vlog, when it comes to equipment, vlogs could be way too expensive. You just need a computer and internet connection for blogging whereas vlogging would cost you much more. You need to use a high-quality camera, microphone, lighting, and editing software for refining your video. The shooting budget for a video varies depending on your content. For instance, the equipment cost is certainly going to be higher than what you would need for a blog. Some vloggers spend hundreds of dollars on props for their videos.
Apart from equipment, you will also have to consider paying people who are working with you on the vlog. A blog can be written easily, edited, and posted by a single person. A vlog may require you to involved several people to shoot and edit the video clips. If you are planning on creating a high-end video, you need to be ready to spend thousands of dollars on the personnel and equipment for shooting such videos.
The audience you would address as a blogger or a vlogger depends on the niche you are pursuing. However, some of them are avid readers and prefer such content whereas a few respond well to visual, catchy data. If your audience is under 20, then vlogging would be a viable solution. Younger demographics prefer watching videos over reading. You need to make sure to study your audience and weigh the pros and cons of both blogging and vlogging keeping in focus the niche you are keen on tapping. This will help you present your content in a better way and make the most out of it.
Search Engine Optimization [SEO]
SEO for blogs is way easier than it is for blogs. You can use a host of SEO techniques with blogs to optimize your content and to get it on top of search engine results. This can be difficult to achieve through a video. A blog may be more effective in driving traffic towards the website in the context of businesses.
Although you can embed links within videos, viewers don’t often click on such links especially if it directs them away from the platform. Blogs are more effective on the other hand. Users can directly click on links or call-to-action. Vlogs can be optimized but you will have to write the transcript of the video or a summary so that Google can index the video page and show it in the search results.
Monetization is not that different for a blog and a vlog. However, the level of monetization varies tremendously between the two. Most vlogs and blogs earn revenue by placing ads on their blogs while showcasing their videos. However, vlogs focus more on advertisements and make good money out of it.
You can also use affiliate links to make money via blogging. When you sign up for affiliate marketing programs such as Amazon Associates Program, you earn commission every time when someone purchases something with your affiliate link. Vlogs also utilize affiliate links in their text descriptions but it is most popularly used for blogging.
Sponsorship is yet another method of monetization used commonly for vlogs. Brands or services pay influencers to mention their offerings in their blogs or videos for promotion. Vloggers get paid a lot of money for sponsoring brands but that would not happen until you have a lot of followers or subscribers to your channel. Selling merchandise is yet another way for both bloggers and vloggers to monetize their content. However, you would see more vloggers doing that more than bloggers.
The most important thing about blogging vs. vlogging is to check which niche is more popular. Video content is more popular in comparison to textual format. As per a Cisco report, videos comprise a whopping 82% of the entire internet traffic. This is the reason why vlogging has become an important marketing medium for all digital platforms.
Vlogs have a bigger potential audience in terms of popularity owing to the nature of the media. For instance, YouTube has over two billion users who view one billion hours of videos every day. Moreover, video content has more outreach than a blog. In some scenarios, a blog may perform exceptionally well than a vlog. It again depends on the niche and the audience as to what they prefer.
Blogs these days feature videos regularly no matter what the reason is. The richer the media, the more audience you can cater to. Several bloggers also create vlogs and integrate them into their blog posts.
Blogging vs. Vlogging: Which one to choose?
Whether a blog is better or a vlog entirely depends on you and your business model. If you run a business, creating a website for your blog would be a better option for you to increase engagement and drive traffic. Both options are viable for individuals looking for a way to share their creativity and content. If you believe writing is your strong suit, then you should consider blogging.
Likewise, if you think you have what it takes to share compelling content with your audience and are not shy in front of the camera, then vlogging would be just for you. You can simply use your vocals to create stunning vlogs. A lot of individuals create a hybrid of the two which can be quite exhausting.
Focus on your mental strength and the niche you are targeting before deciding. Make sure to do your homework before deciding on the medium and to check what other creators are doing in the particular market. While choosing between blogging vs. vlogging, you need to remember that both require you to think, plan and execute in order to present your content proudly with your audience.
Your personal qualities
Some individuals have a flair for writing whereas others have some kind of X-factor on screen. Whether you should go for blogging or try vlogging entirely depends on you. It has to do a lot more with your personal qualities in creating content. If you are a terrific writer, then you should consider continue writing and vlog on an occasional basis. If you have a strong presence and can draw attention by explaining things on video, then you can devote some time to create vlogs.
If you get nervous in front of the camera or perhaps feel that vlogging doesn’t fit your brand, then there are numerous ways in which you can create videos apart from presenting. For instance, if you are sharing your recipes with others, you can focus the camera on the ingredients and the entire process instead of keeping you in focus. You can also hire a presenter if you are fine with spending some money on creating vlogs. This way you can create vlogs in numerous ways and it is not always necessary that you have to be in focus all the time as a vlogger. The key lies in getting creative.
Although it may seem easy to pick your phone and start shooting videos, creating a high-quality vlog actually requires you to put in much effort. You need to actually brainstorm ideas and plan how your video is going to turn out to be. You need to have a script before you start shooting. You also need to get the equipment such as camera and editing tools in place. Also, you need to ensure that the recording is not shaky and that your surroundings look good on camera when you are presenting our content. Too much noise can be a massive turn-off to your audience. You need to make sure that the content is crisp and easy to follow.
Although not all videos are going to turn out to be perfect, you still need to ensure that they are easy to watch and look great. This implies that you will have to spend a lot of time preparing the script and shooting a video. You will have to write a decent transcript and include a subtitle in the videos. This is something that you will have to do while writing a blog as well.
At the end of the day, both blogging and vlogging can fetch your high figures if you are passionate about what you are doing and know how to monetize the opportunity.
If you are having a hard time choosing between blogging vs. vlogging, you must remember that there are obviously pros and cons of both styles.
If there is something common between the two, it is to put in a lot of hard work and standout despite the tough competition. Focus on sharing original content and your work will truly stand out and will fetch you the success that you desire.
But if you want to know a secret, there is one more aspect of these two professions that can make or break your career. It is the tech aspect. You need to have a strong backend so that your traffic is not bothered by constant glitches. If you host your blog with Turbo Cloud, you not only get the best-in-industry QoS, you also get a lot of flexibility, affordable packages, and one stop solution for all your domain needs. So, if you are serious of getting into this profession, make sure you have a look at all our services.