Times are rapidly changing, and as more new aspiring bloggers try to join the passive income generator gig, some keep asking: Will blogging die anytime soon? The truth is that most of the old blogging practices are certainly dead, but blogging itself won’t die any time soon. At least not anytime soon.
The way people used to consume digital content ten years ago isn’t the same today. So much has changed and new trends have emerged, so if you refuse to change with the wave, your blogging business will certainly have no future in the digital world. It won’t survive beyond the next five years, and its death will be slow and boring.
But don’t fret, we’ll mention those blogging practices that have become archaic so you can know how to change your game plan.
Are People Still Reading Blogs in 2021?
Where did the “will blogging die” narrative come from? Are people still reading blogs in 2021? Well, most people think that this art of self-expression is losing its touch due to the decreased volume of searches for the term “blogging” for a couple of years now.
However, that doesn’t necessarily mean that the number of people interested in blogs has also decreased. It simply means that more and more people are becoming much more aware of what blogs are and, therefore, don’t see the need to look them up on the internet.
Out of more than 1.5 billion sites existing today, 152 million are blogs. And it’s also reported that 77 percent of people on the internet still read blogs every day. And the metrics are even more amazing when we consider the fact that about 80 percent of Google users don’t click on paid ads and instead go to blogs to find relevant answers.
Every year, Google search volume increases by 10 percent a year. That means that more people are increasingly relying on blogs to find solutions to their queries. So, despite what the infamous internet gurus are saying, the answer to the question “Will blogging die?” is a big NO!
The Future of Blogging
Blogging has taken a major change of direction and even as the number of blogs keeps on rising, people continue to consume the blog content, but differently.
If you look back a decade ago, ranking a blog on search engines was extremely easy. Embedding a couple of keywords around your posts was enough to rank on Google. Nowadays, the trend has taken a different direction; you’ll have to consider various search engine optimization (SEO) factors if you’re to rank and get organic traffic.
SEO isn’t all. The quality of your blog posts also matters a lot. Google and other search engines try their best to display the most relevant content with the best solution possible. As such, the search bots crawl through your blog to examine its relevance and quality before showing it to users.
The 4 Blogging Tactics That Aren’t Viable in 2021
We had mentioned that we’d highlight those old tactics that aren’t working and are digging graves for bloggers who aren’t ready to change. These are the things you shouldn’t be doing if you want blogging success in 2021.
Lack of a Niche
Gone are the days when bloggers used to post just about anything. Today, the only successful bloggers are those who work on a few topics. Posting content about too many things will only confuse and draw your audience further.
Instead, focus on what you excel at and create solutions to problems around that niche. When readers face issues related to what you do, they’ll easily remember you.
Back then, bloggers were so into enticing headlines with shocking revelations that readers couldn’t spare a click. Headlines like, “This lady used a concoction for acne… Guess what happened to her face? ” Then, when you click the bait, the sales-pitched article talks about a chemicalized product that supposedly brightens the face but doesn’t cure acne. What a disappointment!
Most clickbait headlines rarely satisfy the reader as they fail to honor what was promised. They try to promise something so astonishing that it is a problem solver, only to fail in the end. Google is also very aware of clickbait headlines and they often never suggest them to users.
Facebook is also trying to block clickbait blogs from showing up on news feeds. The social media giant highlighted that most people report that they don’t like such stories because they’re misleading and spammy. And this doesn’t apply to blogging alone; even in the world of videos, like on YouTube, viewers already know what clickbait is when they see one and will most likely ignore it.
Parading Personal Life
So many people mistake lifestyle blogging for sharing their personal lives on the internet. If you’re thinking of taking this direction, you need to be careful about spamming your audience by being too much into yourself.
There were times when bloggers would share posts about their house, family, their daily routines, or something personal worth keeping secret. That blogging strategy is so dead right now. Why? Because they’re now regarded as entertainment, they’ve been replaced by social media, particularly Instagram. Instagram makes it easier to access and consume personal content.
It’s still possible to blog about your lifestyle, but what you choose to post matters a lot. You can’t pick anything random and hope to turn heads on the internet with it. It must portray a lesson or a solution to something. Again, you’ll have to couple it with a YouTube or Instagram channel to achieve success.
Quantity before Quality
When you’re so desperate for traffic, it’s easy to fall into the trap of posting all the time. That’s an old blogging trick that validates the question “will blogging die.”
Back then, posting frequently meant more posts on social media and hence higher chances of getting more traffic. Such tactics worked ten years ago because the internet had a shortage of content. Today, there are so many types of content for consumers, and they keep on growing exponentially.
The key focus of posting content should be on quality rather than quantity. High-quality posts are more likely to continue generating traffic even sometime later. Poorly written content might not do well even when it’s still fresh on the internet.
What’s the Blogging Trend That Bloggers Should Bank On?
As mentioned earlier, blogging is taking a different direction in 2021. But not in the manner that most bloggers think.
Data from blogging surveys show that most internet users opt for unpaid organic traffic. It also indicates that bloggers have changed their focus to getting unpaid traffic from Google, social media like Facebook, emails, and influencers.
From the survey data, it’s become very clear that getting quality traffic from social media has increasingly become difficult over the past few years. In particular, Facebook, which was once the mother of web traffic.
Even then, with unpaid organic traffic, it’s become extremely difficult for bloggers to get a bigger share as Google keeps on updating its algorithms. Keeping up is a challenge that not many bloggers can overcome.
Recently, Google has been increasingly adopting featured snippets on search engine results pages (SERPs). Also, the tech giant is outright competing with bloggers for blog traffic, so it’s become increasingly tougher for blogging professionals alike.
But all is not lost for budding bloggers. Blogging still has a haven that everyone seems to be switching towards. Emails!
What Has Replaced Blogging?
As we’ve seen, the “will blogging die” question has a blatant NO for an answer. The old practice of relying on keywords alone to get organic traffic is long dead and has been replaced by emails. But isn’t email marketing dying as well? Not at all!
Marketing doesn’t have anything to do with specific channels. What matters the most is your position. While integrating your blogging with emails, you must position yourself to your audience at the right time, for the right reasons. Otherwise, you’re doing it all wrong.
Email marketing gives you the platform to reach your audience personally. Reaching them isn’t a problem. The challenge lies in convincing them that your product or service is the best option they have at that moment.
Why is Email Marketing So Indispensable for Blogging in 2021?
Apart from generating organic traffic, emails offer more than other sources of web traffic can’t. It connects on a personal level with the audience. With so much noise on the internet, people have grown tired of opening message templates that don’t connect with them or have no relevance at all.
It’s not that everyone has figured out their issues 100 percent. Most people do need assistance. But they aren’t willing to take it from general, boring, sales-pitched bloggers. Personalizing the messages and offering a solution does the trick.
That is the reason why emails have changed the narrative of chasing after quality organic traffic for blogs. In 2021, people have become extremely pickier than ever. They like how search algorithms work to their advantage. You just have to consider that fact and adapt to it.
Will blogging die? Not at all, not any time soon. But the blogging trends have changed and continue to change every day. With the growth of the internet, the audience has increased awareness of privacy and data collection. And as such, blog monetization is increasingly becoming difficult.
That’s why the trend is changing from plain blogging to quality content marketing. And multi-channel storytelling with a focus on building a targeted email marketing list is the way to achieve blogging success in 2021.