Learning about SEO for blogging can help you grow your business in the long run. Since many people nowadays like to search online, it would be great if you can create a blog for your business’ website to increase the chance of being more visible to your target audience.
Almost 60% of business websites use blogs to reach more customers, but not all of them commit to publishing blog posts on their websites. Probably, they noticed that even though they tried posting blogs, they didn’t see any good results in the traffic they have for their website. Thus, they discontinue creating blog articles and just work on other aspects of their business.
The most possible reason why those businesses’ blog posts didn’t attract more visitors to their site is that search engines don’t recognize their presence online. Why is that, you ask?
Search engines, like Google, search the web with relevant and useful information based on the keyword used to search for a specific topic. The results shown are those that a search engine’s algorithm finds more useful to the user. If the search engine doesn’t recognize your blog content for that specific keyword, it only means it lacks optimization and has been overshadowed by much other content on the web.
This scenario shows that it is not enough to just post blog content. You also need to mind the structure or quality of your post, the keywords you will use, and some of the important aspects of SEO and blogging.
In this post, you will learn how you can use SEO in blogging and increase your website’s visibility to more users online.
10 SEO Blogging Best Practices and Tips
SEO may seem complicated, but you don’t have to get lost with all its technicalities, especially if this is the first time you are about to try it. Here are some basic SEO for blogging tips you should try.
1. Do keyword research
Google, the most popular search engine, processes a staggering 70,000 plus search queries in just a second. With so many users online searching for the right information, the competition is tough among website owners and content creators.
The challenge is how will you try to top other content on the web? You can start by practicing keyword research.
Keyword research is used to find out what keywords or terms people often use in search engines. You can use a keyword research tool to figure out the keywords that your target audience uses. It will also help you know which keywords are trending.
Once you have the list, you can decide on your focus keyword that is relevant to your business or niche. You need to use this keyword always on your blog post to help search engines recognize your content online.
Another thing, make sure you also focus on long-tail keywords. It’s a keyword you come up with from your main focus keyword. It’s more specific and aims to match your target users’ search intent.
For example, your content is about mom blogs, so it is also your main focus keyword. Since it is a wide topic to tackle and you only want to focus on earning money as a mommy blogger, then you can create long-tail keywords that cover that topic alone, let’s say “how to earn money as a mommy blogger” or you can also use “successful mom blogs that make money” to encourage other who wants to start their mom blog, and the list goes on.
However, the usual keywords and trends people use change over time, so it’s important to conduct keyword research regularly to keep up with the interest of your target audience.
2. Outline your blog post
Since you already have the keywords you can use, you have to outline how you would like them to use in your blog post. Creating an outline or a clear structure for your post will guide you on which part of the post you can place the keywords and also to cover the main topic of your blog post.
To plan out your post, start thinking of a good title or headline for your post. Make sure you include your main topic keyword in it. Next, think about the body of the post. You can separate each part of the post by using headings to make them more readable. Also, the same as the title, insert your main keyword in one of the headings as well.
Once you’re done with the title and the body of the post, make some guidelines as well for the conclusion. Write some call-to-action phrases to encourage your readers to read more of your content.
It will be easier for you to write your blog post if you have an outline to guide you. Of course, you can change some parts as you write, and it’s just normal. It can also help you improve the quality of your post, which most search engines prefer.
3. Use keywords on meta description
A meta description is short information about the post, which can be seen under the title of the result in search engines. You may or may not create one for each of your posts. However, you might consider making a quality meta description as it helps a lot in SEO, especially if you include your keyword into it, and gain more traffic to your blog.
In Google, they have this thing called web crawlers. They are like readers that skim your blog post to find out if it’s worthy to rank in search engines or not. If you have a well-written and engaging meta description for your blog post, Google’s crawlers can use it to determine your blog’s ranking. It will be more effective if you have followed a proper outline for your post, like using different headings and spreading out one to two long-tail keywords on your content. Also, you can limit the meta description to around 300 characters. It should be enough to cover the main theme of your post.
Meta description makes your content more reader-friendly thus, they will click your content in search engines more often since they can already have an idea of what your post is all about.
4. Write image alt text on each image
Images you include on your post are not just to make it visually appealing, but can also be useful for search engine optimization. But it can only work if you include alt text on every image you will add to your post.
Alt-text is a useful content feature, especially for the visually impaired, since it describes what the text is all about. To create an effective alt text, include your main keyword topic, so somehow it is related to the post even if it is just a stock photo. Also, make sure it is about 125 characters and has all the insights the reader needs as they browse every result.
5. Create internal links
Using internal links on your blog post also optimizes your ranking on search engines as it shows your content’s relevance and validity. It gives an impression to search engines’ algorithms that your blog contains quality posts and has undergone a lot of research because it manages to link to other related posts as well. Or you can also try linking to high-authority or reputable websites to let your readers know your content is worthy to read and you are a trusted source of information.
Internal links also guide your blog’s visitors or readers to explore more content in your blog. So they will manage to read more of your posts and get back to your site whenever they need information about certain topics.
The best way to maximize your usage of internal links is to know all of your blog posts. In this way, you can also help some of your content with low impressions to rank in search engines, too.
6. Write longer yet readable posts
We all know most readers these days don’t read long and boring posts. But for the sake of SEO, longer posts, which have around 2,000 plus words, is what most search engines prefer as it shows you have an in-depth take on your topic.
However, long posts are too overwhelming for your readers, so you should think of a way to grab their attention and resist the urge to skip reading your post by making it readable. Most users these days often read on their smartphones. If your content is too long, how much more will it appear on a smaller screen?
Try to reduce the length of each of your post’s paragraphs to 2-3 sentences, so it’s easier to scan. If there is anything you need to list, make sure to use bullet points to make it reader-friendly.
7. Avoid keyword stuffing
Keywords are essential in SEO. However, too much use of them can be a disadvantage. Keyword stuffing is putting up more keywords in a single post making it oversaturating and illegible for search engines. Most posts with lots of keywords in them don’t seem natural to read, so search engines won’t recognize it as a post-worthy to read.
To avoid keyword stuffing, limit your use of keywords to two or three and make sure they have spread accordingly in the post or used as naturally as possible.
8. Publish more quality posts
Always make it your priority to publish quality content. Even if you don’t have more traffic to your website because it doesn’t rank well in search engines, you will see better results in time with continuous effort to improve your content.
Some websites focus on posting as much content as possible regularly, even if some of their posts are not of good quality. But the thing is, posting at least once a week or a month, as long as the post is well-researched and well-written, is enough to earn you a good spot in search engines.
Aside from the written content, it’s also good if you can include high-quality and related images to make your post more enticing to your readers.
If you continue working on improving your blog, you will help you rank in search engines in just a short period and continue driving more traffic in the long run.
9. Guest blogging
Another way to optimize your blog is by guest blogging or guest posting. SEO guest blogging allows you to link back from other websites to help increase exposure to your blog. It also establishes good relationships with other bloggers as well, allowing you to have exposure to their audience as well.
It is simple to do. All you need is to write a blog post following a specific blogger’s requirements. The blogger will then post it on their blog website with a backlink to your blog, so their readers can also check your blog.
But be sure you only create high-quality blog posts, so other bloggers who accept guest blogging can allow you to be featured on their website.
10. Update old posts or remove outdated ones
If you have been blogging for quite some time now, and you are still not making any progress with your stats, it’s time to check your previous blog posts and do some SEO.
Make some keyword research, include your focus keyword if you haven’t done it yet, update some information to make it more timely and trendy for readers, or remove those you think do not fit on your blog. In this way, most of your posts have a better chance to appear on search engine results pages.
Also, don’t forget to check your grammar, paragraphs, punctuations, word usage, etc. These little things can make a better impact on your content’s SEO.
Always Search Engine Optimize Your Blog
Now that you know the answer about what is SEO for blogs and how to practice it, you will see how it takes a lot of work and effort to earn rankings on search engines and attract more audiences to read your content.
Blogging is not just about looking for good web hosting, building a website, or thinking of a good domain name to represent your blog. It’s a whole lot more serious stuff to do if you want to see better results.
But SEO is worth it to spend your time and attention on if you want to increase traffic to your blog. If you are running a business, consider working on your blog’s SEO as well. You will see how it can help you generate more leads and even increase your sales in time.
So as you start a blog or develop your current one, learn some of the basic stuff of SEO for blogging to optimize your content and continue to grow your blog.